LF TheMix

TheMix is part of the Thesis superfamily which Luc(as) de Groot first published in 1994. TheMix originated as an alphabet for the logotypes of the Dutch Ministry of Transport, Public Works and Water Management drawn by Luc(as) while working at BRS Premsela Vonk in Amsterdam. The alphabet later became the starting point of the entire Thesis system.

At the time of its first release, TheMix was highly original. The asymmetric serifs had been placed to obtain an optically even rhythm, without relying on any rigid system. The result was a typeface that combined excellent legibility with a youthful and unorthodox character. It became the corporate typeface to numerous international companies and institutions, and was used for advertising and image campaigns aimed at young audiences.

TheMix is a low-contrast typeface – i.e., the differences between thin and thick strokes are not very pronounced. Yet the reference to writing with the broad-nibbed pen is still present, giving the letters a diagonal stress and a forward flow that facilitates reading.

TheMix Basic OT comes with full Latin, Central European and Turkish character sets and is ideal for multi-lingual projects, such as information-rich magazines or annual reports. It has also proved to perform extremely well in logos or in advertising.

TheMix lighting up

Travellers arriving at Berlin’s Hauptbahnhof (Central Station) are welcomed in TheMix.

 

TheMix is the corporate font of British Gas, used as a headline font throughout publications and websites.

Belgian national police relies on TheMix for radiating authority and friendliness.