LF Taz

The Taz type family was originally developed as a headline typeface for taz – short for Tageszeitung – a nation-wide German daily. It was, and still is, the cornerstone of the paper’s strong, reliable visual identity. Says Luc(as): “For a headline font, you want the lines to be as closely line-spaced as possible. The accents on the capitals – a very common feature in German – cannot take up too much space.” Ascenders and descenders were kept short for maximum impact.

Although the Taz family was designed as a newspaper font, it works equally well in many other contexts. It has been used in glossy magazines, sales catalogues and corporate brochures, and is appreciated for its readability when used for longer texts in medium sizes.

Since its inception, the Taz typeface has steadily been expanded. The current version, Taz, comes in a staggering range of 15 weights, including an large series of distinctive hairline fonts and an UltraBlack for maximum impact on giant posters and in magazine headlines. The current OpenType version includes character sets for dozens of languages including special sets for Central European, Baltic, Icelandic and Turkish.

 

Fragment from a poster showing all Taz weights. Designed by Luc(as) de Groot for an one-man exhibition in Ljubljana, Slovenia.

Taz in its original context: The Berlin-based nationwide German daily Tageszeitung (taz).

Taz and the press

Extremely small. Taz, Tazzer Text and QuaText used in a special DIN A5 miniature Tageszeitung, issued by the paper’s advertising department. Having been designed for maximum legibility at small sizes, the typefaces work well even at this extremely reduced size.

Spiegel cover. Der Spiegel, Germany’s equivalent of Newsweek, has been using Luc(as)’ specially designed Spiegel headline family for over ten years. For the front cover, however, different typefaces are chosen every week for maximum impact. Here’s a fragment from a cover designed with Taz Black.

Taz, the Big Issue. The Taz family is an increasingly popular font for magazine design. In 2007 the Scotland edition of The Big Issue – a magazine sold by the homeless to earn respect, and an extra pound or two – was redesigned by the in-house design team. Senior designer Mark Neil selected Taz for headlines:
Taz works brilliantly as our main display font and also as a text face.”