Case Study:
Die Tageszeitung (taz)

When the Berlin-based daily newspaper Die Tageszeitung (taz) came to FontFabrik in 1996 for a typographic overhaul, its look was distinctly 1970s: Futura Condensed Bold for headlines, and a nameplate set in American Typewriter. In order to provide the paper with a strong, contemporary identity while avoiding too abrupt a change, Luc(as) proposed to design a custom headline typeface with similar characteristics as the old font; the nameplate was updated.

Taz and Tazzer Text

From the outset, the Taz typeface was conceived as a double family: Taz for the headlines, Tazzer Text for introductions, captions, and short body texts. Tazzer Text is slightly wider and sturdier than Taz; also, its default ‘a’ is a ‘flagged’ ‘a’ while the headline family has the one-storey ‘a’. Of course, in the more recent OpenType fonts both versions of the letter are available.

For body text, Luc(as) provided the paper with a custom version of TheAntiqua, specially adapted to the less-than-ideal quality of the printing work. Its details were simplified, its structure optimized for legibility under varying circumstances. The news face was further developed into the QuaText family.

First nameplate redesign by Luc(as) de Groot (1996)

First nameplate redesign by Luc(as) de Groot (1996)

First nameplate redesign by Luc(as) de Groot (1996)

Second nameplate redesign by Luc(as) de Groot (2005)

Second nameplate redesign by Luc(as) de Groot (2005)

Second nameplate redesign by Luc(as) de Groot (2005)

Taz

After the exclusivity period had expired, the Taz typeface was expanded into an extensive, versatile type family for retail. The current version, Taz, comes in a staggering range of 15 weights, including an large series of distinctive hairline fonts and an UltraBlack for maximum impact on giant posters and in magazine headlines. Although the Taz family was designed as a newspaper font, it works equally well in many other contexts. It has been used in glossy magazines, sales catalogues and corporate brochures, and is appreciated for its readability when used for longer texts in medium sizes.

Taz Mini

Taz Mini